Get Thicker, Longer Lashes with L’Oreal Paris Voluminous Original Mascara



Achieve bold, beautiful lashes that will turn heads with L’Oreal Paris Voluminous Original Mascara. This volumizing mascara helps build lashes up to 4X their natural thickness with a uniquely formulated formula that resists clumping and keeps lashes soft. The volume-maximizing curved brush evenly coats and separates each lash from root to tip for a fanned out, lush lash look.

Resists Clumping and Flaking

This smudge-free mascara contains Panthenol and Ceramide-R to condition lashes and help prevent flaking throughout the day. The smooth, creamy formula glides on easily and dries quickly without smudging onto eyelids. It’s specially designed to resist clumping, so you can layer on multiple coats to reach your desired level of volume without clumpy buildup.

Curved Brush Thickens Every Lash

The uniquely shaped curved brush is designed to match the natural curve of your eyelashes. This allows it to grip, coat, and separate each individual lash from base to tip for perfect definition. The volumizing bristles thicken and extend lashes evenly and smoothly without any clumps.

Buildable, Flake-Free Volume

Achieve natural looking length and fullness when you apply just one coat. For amped up volume, simply layer on additional coats to reach your desired thickness. The smudge-free formula stays put all day without flaking or smudging onto lids. Lashes stay soft and flexible, never crunchy or brittle.

Complete Your Eye Makeup Look

Get lush lashes that complement your whole eye look. Use this mascara along with L’Oreal Paris eyeliner for crisp, defined lines. Shape and fill brows with brow pencils and pomades for a polished look. Choose eyeshadow palettes with shades that make your eye color pop. Finish with this volumizing mascara to frame eyes beautifully.

Mascara Made for Every Occasion

Voluminous Original mascara works for any occasion, day or night. The buildable formula allows you to create either subtle daily definition or amped up volume for evenings out. The flake-free formula holds up on long days, lasting through work, play, and everything in between without smudging or flaking.

L’Oreal Paris Makeup Collection

Get all the makeup you need to create stunning looks with L’Oreal Paris cosmetics. Find foundations for flawless complexions, concealers that hide imperfections, highlighter palettes for a healthy glow, and lipsticks, glosses and liners to enhance your pout. Browse eyeshadow palettes, eyeliners, brow products and blushes to define eyes and cheeks. Complete every look with the volumizing, extending mascara your lashes deserve.

A Legacy of Innovation

For over a century, L’Oreal Paris has been at the forefront of beauty and cosmetic innovation. Founded in Paris in 1909, we’ve created advanced skincare, haircare and makeup formulated with the most effective ingredients and technologies available. Our in-house scientists and R&D team work continuously to find new ways to enhance beauty for consumers around the world.

Commitment to Diversity

At L’Oreal Paris, we believe beauty knows no boundaries. Our groundbreaking campaigns have featured spokeswomen of diverse ages, ethnicities, cultures and backgrounds to honor the multiplicity of beauty. We know every woman deserves to feel valued and seen in our imagery and believe it’s important for girls around the world to see role models that look like them.

Sustainability Efforts

We aim to have all L’Oreal Group sites running on renewable electricity by 2025 and achieve carbon neutrality for all our products by 2030. Our goal is to decrease our environmental footprint while empowering consumers to make sustainable choices. We’ve invested in numerous solar installations, set up reusable, refillable packaging, and work continuously to formulate products using responsibly sourced, sustainable ingredients.

Give Your Lashes the Care and Volume They Deserve

Treat your lashes to the volumizing, extending, and conditioning benefits of L’Oreal Paris Voluminous Original Mascara. The uniquely formulated, flake resistant formula builds lashes up to 4X their natural thickness and leaves them soft and flexible, never stiff. Grab your tube today and achieve gorgeous, bold lashes that enhance your eyes beautifully!


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